Sunbelt Rentals

Lead UX for a separate e-commerce site used by large corporate customers

Sunbelt’s main site serves everyday renters. Punchout is the parallel store for big accounts—Disney, Amazon, and similar buyers—who need the same catalog with account-specific rules, lists, and availability. I spent most of my time at Sunbelt as lead designer on that site, and also worked across almost every part of sunbeltrentals.com.

The problem

Corporate buyers were not browsing for fun. They needed to find the right equipment, see whether it was actually available, save what their team reorders, and check out under their company’s account. The punchout site had to feel like the main site and still handle those account-level jobs. Generic product pages and static lists were not enough.

My role

• Lead designer on the punchout e-commerce experience
• Took feature briefs from product managers into wireframes and prototypes
• Owned UX through handoff; visual design was a separate step
• Worked directly with development after manager approval so the UX was implemented as designed
• Also contributed across the main sunbeltrentals.com experience

Constraints that shaped the work

• Two sites, one catalog. Punchout had to mirror the main site closely enough that it felt like Sunbelt, without ignoring corporate-account rules.
• Solo design lane. Designers did not work as a paired team. I designed on my own, reviewed with my manager, then carried the spec into engineering.
• Live inventory. Availability had to be real, not a static “in stock” label, and it had to show up where people actually browse.

What we changed

Favorite lists. Corporate teams reorder the same gear. Lists let them save and return to that set instead of searching the catalog again.

Availability in the browse path. Real-time product availability was pulled into PLPs, SLPs, and related listing views, so buyers could see what they could actually rent before opening a product page.

Feature flow. Each sprint started from a product brief, moved through wireframes and a prototype when the interaction needed it, then visual design and build. I stayed with development through implementation.

The outcome

Punchout shipped as the e-commerce path for Sunbelt’s large corporate customers, closely aligned with the main site. I can’t share internal performance numbers here. The design job was to make account-specific renting as clear as a normal catalog: find it, see if it’s available, save it, and hand a build engineering could implement.

Image one: A favorites list management screen

Image two: Editing a favorites list

Image three: The new punchout checkout process

Image four: Searching for a PO number in the PO management section of My account

Image five: A category list page showing products in various states of availability